Privacy Policy

This privacy notice for Lonely Bones ('we', 'us' or 'our'), describes how and why we might collect, store, use and/or share ('process') your information when you use our services ('Services'), such as when you:
⦁ Visit our website at http://www.lonelybones.uk, or any webite of ours that links to this privacy notice
⦁ Engage with us in other related ways, including any sales, marketing or events
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at JD@lonelybones.uk .

SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice, but you can find more details about any of these topics by using our table of contents below to find the section you are looking for.
What personal information do we process? When you visit, use or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We do not process sensitve personal information.
Do we receive any information from third parties? We do not receive information from third parties.
How do we process your information? We process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which parties do we share personal information? We may share information in specific situations with specific third parties.
How do we keep your information safe? We have an organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guarenteed to be 100% secure, so we cannot promise or guarentee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal or modify your information.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacing us. We will consider and act upon any request in accordance with the applicable data protection laws.

TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?
7. HOW LONG DO WE KEEP YOUR INFORMATION?
8. HOW DO WE KEEP YOUR INFORMATION SAFE?
9. WHAT ARE YOUR PRIVACY RIGHTS?
10. CONTROLS FOR DO-NOT-TRACK FEATURES
11. DO WE MAKE UPDATES TO THIS NOTICE?
12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
13. HOW CAN YOU REVIEW, UPDATE OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activites on the Services, or otherwise when you contact us.
Personal Information Provided By You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
⦁ names
⦁ phone numbers
⦁ email addresses
⦁ mailing addresses
⦁ usernames
⦁ contact preferences
⦁ contact or authentication data
⦁ billing addresses
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Lightspeed. You may find their privacy notice link here: https://www.lightspeedhq.co.uk/legal/privacy-policy/.
Social Media Login Data. We may provide you with the option to register using your existing social media account details, like your Facebook, Twitter, or other social media account. If you choose to register this way, we will collect the information described in the section called 'HOW DO WE HANDLE YOUR SOCIAL LOGINS?' below.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information - such as your Internet Protocol (IP) address and/or browser and device characteristics - is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information , such as your IP address, browser and device characteristic, operating system, language preference, reffering URLs, device name, country, location, information about how and when you use our Services, and other techincal information. This information is primarily needed to maintain the security and operation of our Services, and for our analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice: http://www.lonelybones.uk/cookie-policy .
The information we collect includes:
⦁ Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our services automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device ievent information (such as system activity, error reports (sometimes called'crash dumps'), and hardware settings).
2. HOW DO WE PROCESS YOUR INFORMATION
In Short: We process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
⦁ To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
⦁ To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
⦁ To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
⦁ To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
⦁ To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
⦁ To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see 'WHAT ARE YOUR PRIVACY RIGHTS?' below.
⦁ To deliver targeted advertising to you. We may process your information to develop and display personalised content and advertising tailored to your interests, location, and more. For more information see our Cookie Notice: http://www.lonelybones.uk/cookie-policy .
⦁ To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
⦁ To identify usage trends. We may process information about how you use our Services to better
⦁ understand how they are being used so we can improve them.
⦁ To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
⦁ To save or protect an individual's vital interest. We may process your information when necessary to save or protect and individual's vital interest, such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your information when we feel it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.
The General Data Protection Regulation (GDPR) and UK GDPR requires us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
⦁ Consent. We may process your informationif you have given us permission (i.e. consent) to your personal information for a specific pupose. You can withdraw your consent at any time.
⦁ Performance Of A Contract. We may process your information when we believe it is necessary to fulfil our contractual obligations, including providing our Services or at your request prior to entering into a contract with you.
⦁ Legitimate Interests. We may process your information when we believe in reasonably necessary to achieve our legitimate business interests and those interests do no outweigh your interests or fundamental rights and freedoms. For example, we may process your information for some of the purposes described in order to:
⦁ Send users information about special offers and discounts on our products and services
⦁ Develop and display personalised and relevant advertising content for our users
⦁ Analyse how our Services are used so we can improve them to engage and retain users
⦁ Support our marketing activities
⦁ Diagnose problems and/or prevent fraudulent activities
⦁ Understand how our users use our products and services so we can improve user experience
⦁ Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
⦁ Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
In legal terms, we are generally the 'data controller' under European data protection laws of the personal information described in this privacy notice, since we determine the means and/or purpose of the data processing we perform. This privacy notice does not apply to the personal information we process as a 'data processor' on behalf of our customers. In those situations, the customer that we provide services to and with whom we have entered into a data processing agreement is the 'data controller' responsible for your personal information, and we merely process your information on their behalf in accordance with your instructions. If you want to know more about customers' privacy practices, you should read their privacy policies and direct any questions you have to them.
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may process your information in specific situations described in this section and/or with the following third parties:
Vendors, Consultants, and Other Third-party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ('third parties') who perform services for us or on our behalf and require access to such information to do that work. We have contractors in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. The third paryies we may share your personal information with are as follows:
⦁ Advertising, Direct Marketing, And Lead Generation
Google AdSense
⦁ Allow Users To Connect To Their Third-Party Accounts
Facebook account and Google account
⦁ User Account Registration And Authentication
Facebook Login and Google Sign-In
⦁ Web And Mobile Analytics
Google Ads, Facebook Ads conversion tracking, Facebook Analytics and Google Analytics
We may also need to share your personal informations in the following situations:
⦁ Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sales of company assets, financing, or acquisition of all or a portion of our business to another company.
⦁ When we use Google Analytics. We may share your information with Google Analytics to track and analyse, the use of the Services. The Google Analytics Advertising Features that we use may include: Remarketing with Google Analytics. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ad Settings and Ad Settings for mobile apps. Other opt out means include http://optout.networkadvertising.org/ and http://www.networkaqdvertising.org/mobile-choice. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice: http://www.lonelybones.uk/cookie-policy
6. HOW DO WE HANDLE YOUR SOCIAL LOGINS?
In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.
Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or Twitter logins). Where you choose to do this, we will recieve certain profile information about you from your social media provider. The profile information we recieve may vary depending onthe social media provider concerned, but will often include your name, email address, friends list, and profile picture, as well as other informatiom you choose to make public on such a social media platform.
We will use the information we recieve only for purposes that are described in this privacy notice or that are otherwise made clear to you on the relevant Services. Please note that we do not control, and are not responsible for, other users of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and apps.
7. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.
We will keep your personal information for as long as it is necessary for the purposes setout in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
8. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or imformation storage technology can be guarenteed to be 100% secure, so we cannot promise or guarentee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect , access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the services within a secure environment.
9. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Switzerland, you have rights that allow a greater access to and control over your personal information. You may review , change, or terminate your account at any time.
In some regions (like the EEA, UK, and Switzerland) , you have certain rights under applicable data protection laws. These may include the right (i) to request access to obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object the proccessing of your personal information. You can make such a request by contacting us by using the contact details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below.
We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.
If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us using the contact details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below or updating your preferences.
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubsribe link in the emails that we send, or by contacting us using the contact details provided in the section 'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?' below. You will then be removed from the marketing lists. However, we may still communicate with you - for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
Account Information
If you would at any time like to review or change the information in your account or terminate your account, you can:
⦁ Log in to your account settings and update your user account.
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databses. Howerver, we may retain some information in our files to prevent fraud, troubleshooting problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
Cookies and similar technologies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. if you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information, please see our Cookie Notice: http://www.lonelybones.uk/cookie-policy .
If you have questions or comments about your privacy rights, you may email us at JD@lonelybones.uk .
10. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and somne mobile operating systems and mobile applications include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatially communicates your choice not to be tracked online. If a standard for onlime tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
11. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by and update 'Revised' date and updated version will be effected as soon as it is accesible. If we make material changes to this privacy notice, we may notify you either by prominently postice a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
12. HOW CAN YOU CONTACT US ABOUT THIS PRIVACY NOTICE?
If you have any questions or comments about this notice, you may contact us by email at JD@lonelybones.uk, or by contacting us by post at:
Lonely Bones
275 Alfreton Road
Blackwell
Alfreton
Derbyshire
DE55 5JN
If you are a resident of the United Kingdom, we are the 'data controller' of your personal information. We have appointed Jordan Dewey to be our representative in the UK. You can contact them directly regarding our processing of your information, by email at JD@lonelybones.uk, by phone at 07____, or by post to:
275 Alfreton Road
Blackwell
Alfreton
Derbyshire
DE55 5JN
13. HOW CAN YOU REVIEW, UPDATE OR DELETE THE DATA WE COLLECT FROM YOU?
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.